Dr Harriet Bradley joins Asterix Health as Medical Director

Dr Harriet Bradley, a GP who has spent the last decade in senior clinical leadership roles across both the NHS and private sector — spanning Virgin Care, Livi, and GP Pathfinders Clinic — joins Asterix Health as Medical Director.

From clinic to boardroom and back

Harriet trained as a GP and built her early career on the clinical frontline before enrolling in the Sloan Programme at London Business School and graduating with an MSc in Strategy and Leadership. As she put it, it took her from "a predominantly clinical role with management into a predominantly management role with clinical work."

That pivot led her to Virgin Care, where she worked as a clinical bid director and led local engagement across complex NHS contracts — the kind of role that requires translating clinical quality into commercial language, and vice versa.

In 2019, Harriet joined Livi initially as Medical Director and later also took on the Director of Commercial Operations role. Under her clinical leadership, Livi grew to serve 11 million patients nationally. In 2021, the CQC awarded Livi an Outstanding rating, its highest grade, making it the first digital healthcare provider in the UK to receive it. It was formal confirmation that remote GP care, done well, can meet and exceed the same standards as traditional practice.

After Livi, Harriet took on the Medical Director role at NHS GP Practice GP Pathfinders Clinic. In this role, she oversaw the practice's growth from 80,000 to over 120,000 registered patients. Different context, same challenge: building clinical quality into the fabric of a growing organisation, not just auditing it from the outside.

Throughout all of this, Harriet continues to work with senior business students at London Business School on healthcare transformation.

Why Asterix, why now

The NHS 10 Year Plan featured the workforce model that Asterix is building — UK-registered GPs delivering NHS primary care remotely. Asterix recently crossed 3,000 GP service hours delivered, serving more than 250,000 patients nationally. That's a significant moment, but it raises the bar too. The question is no longer whether this model can work. It's whether it can be delivered consistently and at scale.

That's the question Harriet will be owning. As Medical Director, she will lead Asterix's clinical strategy and governance, ensuring that as the company grows, the clinical standards grow with it rather than behind it.

Dr Harriet Bradley, Medical Director at Asterix Health, said:

I'm excited to be joining Asterix, as their model represents a scalable solution, which will alleviate some of the serious workforce issues which GP services are facing. Their innovative model was included in the NHS 10 Year Plan and I believe represents a key part of how the NHS will deliver services in the future. The NHS needs to improve on access and quality and the Asterix model delivers on both.

I've worked in GP services long enough to know which solutions scale and which ones don't. Asterix is tackling the workforce problem at the root, not with a workaround, but with a model the NHS itself has now encouraged. I'm here because I think this can genuinely change how primary care is delivered.

Max Thilo, Co-founder & COO of Asterix Health, said:

Harriet has built GP services from the ground up, under regulatory scrutiny, and come out the other side with the CQC's highest rating. She's obsessed with the detail, knows what good looks like, and she knows how important it is to maintain quality as you scale. We're building something ambitious and are incredibly excited to have her join the team.

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